The Dedly Blog

A Cologne For The Inner Child

Hasbro has gone bonkers and I don't mean the game.

When you think of Play-Doh®, what comes to mind? Fun, as only a kid can have fun, right? My son has the stuff now and he uses it to make pretend rocks for his excavators and dump trucks. He's got a couple of the activity sets, which enable him to grow wacky hair or make purple corn. Either way, it's just something a kid can do to have fun.

But the one thing that lingers in our memories is that Play-Doh smell. Nothing else on Earth smells like that stuff. It has unique characteristics, just like "new car smell." And it's something that we can all identify and everyone knows what you're talking about. Since memories can be triggered by odor, when you catch a whiff of the stuff later in life it will often bring back happy childhood memories.

But "new car smell" isn't a by-product of the manufacturing process anymore. It's a compound called dioctyl phtalate. The stuff is sprayed inside the car after it's finshed. You can even buy the stuff if you know where to find it, though I don't.

Now you can do the same with Play-Doh. Hasbro has licensed the Demeter Fragrance Library to sell bottles of cologne with that unique Play-Doh scent. Why are they doing this? The label on the bottle says, "Pick Me-Up Cologne Spray." Do they mean "Pick Me-Up" as in a boost of energy, like caffeine, or as an aphrodisiac? I'm guessing that they mean the latter. But who gets turned on by the scent of Play-Doh? Is this some new fetish? Perhaps it's a conversation starter for teens and twenty somethings. It could be punk. Kinda like that Urban Decay makeup line. If you're hair is blue, green, or even purple, Play-Doh might be the cologne for you.

posted by DED at 10:59 PM

 Mike said...

It's true. When I sport my green 'fro, and show off my removable arms, the ladies go wild.

If I can sport the Play-Doh scent at the same time, I'll pass Mr. Bill as the all-time play-doh stud.

6/05/2006 2:50 PM

 DED said...

LOL! =D

6/06/2006 10:48 AM